Change is coming, and the communications industry may never be the same again. New legislation is affecting how the industry gathers and uses data about consumers. Other laws are set to transform influencer marketing.
Technological advances will also disrupt the market, as AI, blockchain and advanced data science become mainstream, enhancing some practices while making others redundant. Not since the advent of social media have PR marketing and communications professionals faced such upheaval, and we need to be prepared for a brave new world.
Campaign’s Marcomms360 event is an intensive – but interesting and entertaining – one-day conference dedicated to the marketing and communications industry. In its second year it will help professionals anticipate and navigate the changes ahead. As well as providing excellent networking opportunities, the event will feature keynotes, panel discussions and fireside chats with leaders from within the industry and related fields.
Come to learn about and discuss law, self-governance, best practice, technology and more. Learn, network, debate and leave better prepared for all the change this industry will bring.
Marcomms360 will bring you inspiring talks from the brands that are doing things differently, thought provoking debates on the crucial issues impacting on the marketing and communications industry in the GCC and unrivalled opportunities to network with new contacts and old friends alike.
This conference will provide invaluable insight for professionals working in the following areas: